Sales is a competitive business and a tough one at that. If a candidate doesn’t have the right qualities in place, your team and company are going to lose big. So, what makes an individual a good fit for the job?

These five traits of sales effectiveness separate the extraordinary salespeople from the rest.

Self Motivated

Top salespeople are continually learning and improving their processes to keep up with their customers and competition. They take time to understand the product, the company, and customers. With this new-found knowledge, they create a customer focused action plan. Want sales to grow? You have to stay ahead of the game, and top sales performers know this and are willing to put in the extra work to make it happen.

Did you know?

More than half of prospects want to see how the product works on the first call.

Remarkable salespeople have the focus and determination to strive for the best and more. They push past the distractions and set individual goals to be a top producer. They’re armed with a strategic action plan that guides them to reach goals and not let setbacks stand in their way.


Nobody likes to talk to someone who can’t hold a conversation or comes off cold. Every salesperson who has closed multiple deals and has a long list of clients has one thing in common – they’re personable. Customers are more attracted and likely to work with your company when your sales rep has a heightened level of emotional intelligence and can use it to create a connection with customers.

Your sales reps should be able to spark a connection and build a foundation between the customer and themselves. By doing this, your customers will feel valued and appreciated, and in the long run, will want to continue doing business with you. A benefit that comes with this is word of mouth referrals. Customers who have an incredible experience with their sales reps are likely to tell others, which can bring in more sales opportunities for your company.

Passionate & Optimistic

Top salespeople are typically positive and optimistic. They have a strong passion for the company and the products they sell. They typically have an upbeat outlook and tend to have a good sense of humor and overall fun aspect about them. While they still have those grounded traits, they make sure customers love working with your company. A top salesperson demonstrates passion every day, and it is clear that they believe in their product and their organization. This confidence and passion give customers a sense of comfort. They see their sales rep as authentic and trust what the rep is telling them.

Fast Fact:

“Less than 10 percent of top salespeople were classified as having high levels of discouragement and being frequently overwhelmed with sadness.”

Optimism plays a huge part when you separate the average salesperson and the top performer. When your sales rep uses an optimistic approach, they know what they can achieve and they don’t allow one bad day or experience to tarnish their positivity or outlook on their overall goals. They focus on what they can control and take those bad experiences as learning opportunities to do better.


Those top performers know the feeling of being told “no” over and over, but they also know how to bounce back fast and be persistent. They know how to get the job done and keep their focus. Bouncing back can tell you a lot about a salesperson’s attitude and personality if they can jump back into the game after being discouraged. They’re likely able to take constructive feedback well and are willing to put in the hard work.

Top performers don’t get discouraged when their numbers are lower than usual but instead look for opportunities. Those extraordinary salespeople have the tenacity to push through hardships and conquer any obstacles that might get in their way.

Problem Solver

The desire to create an ultimate experience for customers is a necessary quality for sales effectiveness. A great salesperson will look for new ways to solve customers’ needs, financially and emotionally. They are able to offer the right solutions based on customer needs and present it in a way that feels genuine and empathetic. By putting your customers’ needs first your organization is seen as capable and trustworthy.

Want to learn which core competencies your sales professionals possess? Get to know them with the Caliper Profile and see how to tap into their potential. To get started, reach out to our experts today.